![]() Voge, who founded and operates the business with his wife, Madeleine, said the team also draws flavor inspiration from other product categories. We eventually found a good peach supplier that we felt that is true to the taste of a white peach.” “So, we said, ‘Let’s have our own Aura Bora spin on peach.’ Finding a peach that didn’t taste like peach ring ended up being very difficult. “I’m actually allergic to peach … but an overwhelming percentage of our customers were interested in something peach-based,” Mr. The current monthly flavor is peach honeysuckle, inspired in part by the results of a customer survey conducted earlier this year. “We’ve kept it on the website permanently, and now you can find it in probably 500 stores and pushing into more next year.” “Lime cardamom was our most subscribed flavor of the month,” Mr. The brand also markets a selection of seasonal and limited-edition cans online as part of its flavor-of-the-month subscription program, featuring such combinations as guava eucalyptus, hibiscus passionfruit, tangerine blossom, mango chili and lime cardamom. Its core lineup includes lemongrass coconut, strawberry basil, peppermint watermelon, lavender cucumber, cactus rose and grapefruit elderflower. If it’s an absolutely smash success, then, yes, we’ll think about pushing it to retail next year.”Īura Bora offers an assortment of sparkling waters flavored with herbs, fruits and flowers that are sold in 7,500 retail stores across the country. “What we’re testing is the product, the partnership, of course, with a brand we really love, kind of testing our own consumers’ interest in things that are not sparkling water, and it’s a new price point for us,” Mr. It is its first collaboration with another brand and its first extension outside of the sparkling water segment. The product marks several firsts for Aura Bora, which has gained fame in recent years from a “Shark Tank” appearance and its Thanksgiving-inspired green bean casserole seltzer that captured many headlines and attention on social media last fall. “It drinks like something that’s designed for 6 p.m.,” Mr. The co-branded, zero-proof beverage, available for sale on Aura Bora’s website, combines Graza’s Extra Virgin Picual Olive Oil with yuzu extract, juniper oil, vermouth flavor and lightly sparkling water. “It started as a friendship, and it has culminated in a delicious product.” ![]() If you're curious to give it a try, a 12-pack of the company's cactus rose flavor retails for $30 (via Amazon).“And then the two of us went from joking about it to taking it seriously to making samples of it to loving what we made, and fast forward a year and a half later, here it is,” Mr. Despite the risks associated with t he huge market for sparkling waters (one valued at almost $30 billion per Grand View Research), Aura Bora certainly has thrived. ![]() ![]() While some of the Sharks seemed reluctant to take things nationally, the beverage line is now sold in over 2,500 stores and has raised millions from investors. The company has been doing so well, in fact, that Paul and Maddie Voge were even featured in Forbes 2022 30 under 30. In November 2022, the company added a green bean casserole-flavored seltzer water to its lineup (via Twitter). In fact, the business owners are still adding to the sparkling water space even as their company flourishes. Once unimpressed by the boring traditional flavors of sparkling water, Paul and Maddie Voge have now had the chance to experiment with and share their own brand's unique flavors with the world. Per the company's website, the sparkling water brand is still going strong well into 2023, continuing to roll out exciting flavors and fresh promotions each month.
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